Pilot Software to Present at the Seventh Annual DMA/AIM net.marketing Conference & Exhibition

Leading Web analytics vendors to provide audience with lessons learned from the field

MOUNTAIN VIEW, Calif., April 22, 2003 — Pilot™ Software, a provider of business analytics solutions, today announced that the company has been selected to participate in the DMA/AIM net.marketing panel entitled, "Web Analytics: State of the Art" on Tuesday, May 6 at the Miami Hyatt Regency.

Jim Sterne, the author of "Web Metrics: Proven Methods for Measuring Web Site Success," will moderate the panel of leading Web analytics vendors as they discuss the latest tools, techniques and insights critical to implementing a successful Web analytics initiative.

Representing Pilot Software will be Ranga Bodla, senior product marketing manager. Leveraging his years of experience at Hyperion, IBM and now Pilot Software — plus the collective experience of Pilot Software’s more than 100 Web analytics customers — Bodla will provide insightful lessons learned from the field such as how to merge disparate data sources into one view. Session attendees will learn:

What makes each Web analytics vendor unique
The strengths of each Web analytics vendor
Tips on how to successfully implement a Web analytics solution

"The Web analytics industry is changing daily — new tools, new techniques and new insights," said Jim Sterne, Web analytics expert and panel moderator. "We have hand-picked the leading Web analytics vendors, including Pilot Software, to give the audience the real scoop on the ever-changing market landscape."

About The DMA/AIM net.marketing Conference & Exhibition

Now in its seventh year, The DMA/AIM net.marketing conference & exhibition is the most comprehensive annual industry event for leveraging the Internet for marketing, sales, service and customer relationships.

At the net.marketing conference & exhibition, The DMA and AIM bring together the most skilled and experienced B-to-C and B-to-B thought leaders to showcase the industry’s best practices, and benchmark examples of how to best utilize the Internet as part of your integrated marketing, sales, and customer service strategies. More information is available at http://www.the-dma.org/dmanetmarketing/.

About Pilot HitList

Pilot HitList is the award-winning, powerful, yet cost-effective, Web site analysis solution that enables growing companies worldwide to capture comprehensive, accurate online data, easily integrate it with corporate-wide data, and transform it into profitable decisions. Pilot HitList is the only Web site analysis solution in its class with a wide variety of data collection methods, including its unique network collector that collects data at the network, resulting in more accurate reports. In addition, with Pilot HitList’s DataLink^TM technology, customers can integrate enterprise-wide data to gain a 360-degree view of their business. Pilot HitList enables corporations to better understand online customer behavior to create more powerful campaigns, optimize the effectiveness of content and services, and ultimately make more profitable decisions. For more information about Pilot HitList, visit http://www.pilotsoftware.com/hitlist.

About Pilot Software

Pilot Software is a leading provider of open, integration-friendly business analytics solutions that enable organizations worldwide to measure and meet business performance objectives by transforming corporate data into profitable decisions. Named to DM Review’s 100 list as one of the best business intelligence providers, Pilot Software’s solutions provide organizations with a 360-degree view of virtually every aspect of their business, including financial, operations, marketing, sales, and product development. The resulting information enables Pilot Software’s customers to increase sales, deepen customer relationships, build better products, streamline operations, and make better overall business decisions. Customers include Coors Brewing Company, The Boeing Company, General Services Administration, LendingTree, Pacific Life Insurance, and Swiss Re.

Pilot Software was founded in 2002 and has headquarters in Cambridge, Mass. and Mountain View, Calif. The company is privately held with funding from Excelsior Venture Partners III, LLC, a private equity fund managed by U.S. Trust. Pilot Software can be reached at (617) 374-9400. More information about Pilot Software is available at www.pilotsoftware.com.

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