DIRECT MARKETING DAYS NEW YORK CONFERENCE & EXPO TO PROVIDE BUSINESSES WITH THE TOOLS NEEDED TO MARKET SMARTER: Award-Winning Journalist & Best Selling Author Bob Woodward to Address Attendees

NEW YORK, April 29, 2003 – Now in its 38th year, the DMD New York Conference & Expo is the most comprehensive annual regional event for leveraging direct and interactive marketing. The conference, hailed as one of New York's top 100 Events, will take place June 2-4, 2003 at the Jacob K. Javits Convention Center in New York.

At DMD New York, the most important regional conference for direct and interactive marketers, The Direct Marketing Association (The DMA) will bring together key B-to-C and B-to-B thought leaders to showcase the industry's best practices, and benchmark examples of how to best utilize direct and interactive marketing as part of their integrated marketing mix. This year’s attendees can look forward to more than 100 sessions in 20 different tracks, ranging from alternate media and loyalty marketing to the Internet/e-commerce. There will be more than 150 speakers and 25 roundtable discussions to address the most pressing issues facing our industry today. A complete schedule of conference sessions can be accessed online at http://www.the-dma.org/dmadmd/sessions.shtml.

Leading suppliers offering solutions that help marketers work more efficiently, target new products, and lower marketing and fulfillment costs -- such as Yahoo! Inc., Vertis, USPS, Experian, Dun & Bradstreet, and Donnelley Marketing -- will be among the more than 300 exhibitors featured. Products displayed in the exhibit hall include sources for lists, media, creative support, database technology, software solutions, online marketing, telephone marketing, international marketing, fundraising, research and analysis, fulfillment, print production, lettershops, premiums, and selling tools, among others. The most current list of exhibiting companies can be accessed online at http://www.the-dma.org/dmadmd/exhibitors.shtml.

Bob Woodward -- one of the most famous journalists in U.S. history, renowned for his coverage of Watergate -- will address attendees in a keynote address. His presentation at DM Days New York will focus on America’s political and economic future based on research for his most recent book, Bush at War. Given the state of the world, this presentation will offer some unique and very relevant insights about the future of our nation.

In addition to Woodward, DMD NY Conference & Expo will feature keynote presentations by Mary Lou Quinlan, CEO of Just Ask A Woman; James Mapes, author and creator of Quantum Leap Thinking; and H. Robert Wientzen, president & CEO, The DMA.

Lowell W. Paxson, co-founder of the Home Shopping Network and chairman and CEO of Paxson Communications Corporation, will be named DM Days Marketer of the Year.

Additional information is available at The DMA’s conference Web site at www.dmdays.com.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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