Senators Wyden And Collins To Speak At DMA Government Affairs 2003 Conference

NEW YORK, May 1, 2003 – The Direct Marketing Association (The DMA) today announced that Senators Ron Wyden (D-OR) and Susan Collins (R-ME) will present speeches at its 2003 Government Affairs Conference in Washington, DC on May 12-13, 2003, at the Wyndham City Center hotel. The conference is cosponsored by The DMA, the Internet Alliance and The DMA Nonprofit Federation.

Senator Wyden, who is a key player on two issues critical to direct marketers – remote sales tax collection and e-mail marketing – will deliver a keynote address to conference attendees on Tuesday, May 13 at 8:15 AM. With this year's online sales tax battle heating up along with the national debate on spam, the Senator's views on these key issues will be particularly timely for attendees.

Senator Collins, who is the Chairman of the Senate Committee on Government Affairs, was instrumental in helping pass recent legislation that could enable the United States Postal Service (USPS) to avoid any new rate increase for three years. The Senator will address direct and interactive marketers on the impact of the recent postal retirement system corrective legislation and the future of postal reform.

"This year will be remembered as a particularly intense year of legislative and regulatory challenges for the direct and interactive marketing industry," said H. Robert Wientzen, president & CEO, The DMA. "It is critical that marketers of all stripes stay informed on these important issues, which may impact – in very significant ways – how they do business."

Other speakers currently scheduled to present at the conference include:

The Honorable Steve Bartlett, President & CEO, Financial Services Roundtable & former Member of Congress on the Federal Credit Reporting Act (FCRA).

FCRA preemption of state laws, establishing a uniform basis for credit in the U.S. The preemption provision, which is due to expire on January 1, 2004, is one of the critical issues currently before the Congress.

John Runyan, Washington Representative, International Paper Co., Inc.

Mr. Runyan, whose company has created a very successful grassroots political program, will show you how to organize your company's program.

"By attending the conference marketers will learn how best to face the challenges and seize the opportunities that these issues present," said Wientzen.

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