DMA INTERNATIONAL COUNCIL TO HOST INTERNATIONAL MARKETING DAY

DMA International Council Day 2003

NEW YORK, April 8, 2003 -- To help marketers succeed in the international marketplace, the Direct Marketing Association (The DMA) International Council will host a one-day seminar titled The DMA International Council Day 2003 -- Successful Strategies in International Marketing: A Day of Case Studies.

The seminar -- held June 18, 2003, at The DMA headquarters in New York City -- will provide marketers with proven tools and strategies used by marketers in other countries. Participants will learn firsthand how organizations such as Capital One, Ford Motor Company, National Geographic, and UNICEF are developing profitable markets overseas.

The DMA International Council Day 2003 also will feature:

Round-table discussions covering topics such as e-commerce, international payment solutions, mailing lists, and postal issues.
A special workshop focused on international accounting issues, joint ventures and organizational set-up.
Networking breaks held throughout the day.
A closing wine and cheese networking reception.

Additional information on this event is available online at www.dmainternationalday.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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