DIRECT MARKETING LEGEND LESTER WUNDERMAN TO SPEAK AT DM DAYS NY CONFERENCE & EXPO

Title: The Iron Fist in the Velvet Glove

NEW YORK, May 13, 2003 -- The Direct Marketing Association (The DMA) today announced that direct marketing legend Lester Wunderman will present a keynote address during the DM Days NY Conference & Expo, which will be held June 2-4, 2003, at the Jacob K. Javits Convention Center in Manhattan. Wunderman will speak Tuesday, June 3 at 9:15 AM.

Having spent the past 50 years wearing several hats in the direct marketing industry -- including direct marketing consultant, professor, author, Chairman Emeritus and founder of the global direct marketing advertising agency Wunderman -- Lester Wunderman will discuss his experience using direct marketing to create sales, inquiries, and databases for leading companies in the U.S. and overseas.

Wunderman named and defined "Direct Marketing" in 1967 and has led the theoretical and practical growth of the industry. He was inducted into the Direct Marketing Association's Hall of Fame in 1983 and received the DM Days NY Lifetime Achievement Award in 1997.

Other speakers currently scheduled to present include:

Bob Woodward, Award-Winning Journalist and Best-Selling Author. The man The New York Times called "the most famous investigative reporter in America" will provide insight on America's political and economic future. (Tuesday, June 3, 2003, 12:30 PM - 2:15 PM)

Mary Lou Quinlan, CEO, Just Ask A Woman. Women represent 52 percent of the U.S. population and make or influence 85 percent of the purchasing decisions in America. Quinlan will uncover strategies marketers can use to ensure their products receptive to a female audience. (Monday, June 2, 2003, 9:15 AM - 10:00 AM)

The 2003 Direct Marketer of the Year will be awarded to Lowell W. Paxson, chairman, Paxson Communications Corporation. Paxson owns and operates the nation's largest broadcast television station group.

Now in its 38th year, the DM Days New York Conference & Expo is the most comprehensive annual regional event for leveraging direct and interactive marketing. The conference, hailed as one of New York's top 100 Events, will bring together key B-to-C and B-to-B thought leaders to showcase the industry's best practices, and benchmark examples of how to best utilize direct and interactive marketing as part of their integrated marketing mix. This year’s attendees can look forward to more than 100 sessions in 20 different tracks, ranging from alternate media and loyalty marketing to the Internet/e-commerce. There will be more than 150 speakers and 25 roundtable discussions to address the most pressing issues facing the industry today. Additional conference and registration information is available at The DMA’s conference Web site at www.dmdays.com.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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