THE DMA TO OFFER COMPLIMENTARY DMD NEW YORK CONFERENCFE REGISTRATION TO U.S. MILITARY RECRUITERS AND AIRLINE MARKETERS

FOR IMMEDIATE RELEASE:

NEW YORK, May 13, 2003 – To assist marketers during challenging times, the Direct Marketing Association (The DMA) is offering complimentary registration to its Direct Marketing Days New York (DMD NY) Conference & Expo to U.S. Military recruiters and marketers within the airline industry. The event, hailed as one of New York's top 100 Events, will take place June 2-4, 2003, at the Jacob K. Javits Convention Center in New York.

U.S. Military recruiters and airline industry staff and colleagues involved in advertising, copywriting, database management, corporate management, creative design, marketing & sales, marketing strategy, planning & analysis, telemarketing and public affairs are eligible for complimentary admission.

Those who qualify can take advantage of this offer by registering online at www.dmdays.com or by calling 212.790.1500 and mentioning discount code DMDMIL (for military recruiters) or DMDAIR (for airline marketers).

Now in its 38th year, the DMD New York Conference & Expo is the most comprehensive annual regional event for leveraging direct and interactive marketing. The event will offer more than 100 training sessions, 400 exhibits showcasing powerful new technology and services, and key speakers such as Bob Woodward, award-winning journalist and best selling author, direct marketing legend Lester Wundermann, and Lowell W. Paxson, founder of The Home Shopping Network.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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