THE DMA PLEASED WITH NSA ANNOUNCEMENT
NEW YORK, May 15, 2003 – The Direct Marketing Association (The DMA) said it was pleased that the Postal Rate Commission (PRC) today endorsed the basic concepts embodied in the original experimental filing of the Negotiated Service Agreement (NSA) between the United States Postal Service (USPS) and Capital One, Inc.
The DMA praised PRC Chairman George Omas for initiating new procedures to expedite future NSA decisions, thereby achieving them in far less time than the eight months that this first important case took.
Furthermore, The DMA hopes this groundbreaking experiment ultimately will prove the system-wide value of NSA's as a mechanism available to the USPS under current law to achieve some measure of flexibility in the ever-changing electronic and private delivery marketplace.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.
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