THE DMA ANNOUNCES B-TO-B MARKETING CONFERENCE - Event to Focus Entirely on the Needs of B-to-B Marketers

for Setpember 8 - 10, 2003 at the Westin LaPaloma, Tuscon AZ

NEW YORK, May 21, 2003 – The Direct Marketing Association (The DMA) today announced that the B-to-B Marketing Conference will be held September 8-10, 2003, at The Westin LaPaloma Resort in Tucson, AZ.

The conference will feature more than 35 sessions – including power panels, case studies, and how-to sessions – on the various marketing communication channels business-to-business marketers use in combination with direct marketing and sales.

Conference sessions will focus on how to align the marketing functions with the sales cycle for maximum sales impact, and how to find the right mix of marketing communication channels to create demand. Topics will include new market expansion strategies, search engine marketing, public relations, trade shows, direct mail, lead generation and management, e-mail marketing, telephone marketing, measuring return on investment (ROI), sales and marketing optimization, customer retention, and integrated marketing communications.

Information regarding exhibitor/sponsorship opportunities are available, please contact Bob Drewniak at Corcoran Exhibitions via e-mail at robert@corcexpo.com or by phone at 312.541.0567.

A $200 discount is offered for registrations prior to July 23, 2003. Additional registration information can be obtained online at www.dmab2b.org or by phone at 202.861.2442.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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