NBC NIGHTLY NEWS ANCHOR TOM BROKAW TO OPEN THE DMA 86TH ANNUAL CONFERENCE & EXHIBITION

NEW YORK, May 20, 2003 – The Direct Marketing Association (The DMA) today announced that Tom Brokaw, anchor and managing editor of NBC Nightly News, will present the opening keynote address at its 86^th Annual Conference & Exhibition, which will be held October 11-15 at the Orange County Convention Center in Orlando, Florida. Brokaw will speak on October 13.

Brokaw will share his insight on the economy and how businesses are poised for the future in these challenging economic times. He will discuss how domestic and international political events will impact the business environment as a whole, and offer his views on what lies ahead for the economy in the short and long term.

Brokaw is the force behind NBC Nightly News and serves as contributing anchor of Dateline NBC and program anchor of MSNBC. He joined NBC News in 1966, and has covered every presidential election since 1968. He has received numerous awards for his working including seven Emmy awards and the prestigious Peabody Award for his outstanding achievements in broadcast news. Brokaw is also the author of three books, "The Greatest Generation," "The Greatest Generation Speaks," and "An Album of Memories."

Now in its 86th year, The DMA Annual Conference & Exhibition is the world’s largest gathering of direct and interactive marketers. At this year's event, The DMA will bring together the most skilled and experienced B-to-C and B-to-B thought leaders to showcase the industry’s best practices, and benchmark examples of how to best utilize direct and interactive marketing as part of their integrated marketing, sales, and customer service strategies. A complete list of conference sessions can be found online at http://www.the-dma.org/dmaannual/index.shtml.

A special pre-conference weekend and a digital print pavilion that will showcase the promise and potential of one-to-one marketing will also be featured. Sessions will revolve around 12 programming tracks: Brand Marketing; Business-to-Business; Creative; Customer Relationship Management; Database Marketing; Direct Mail and Digital Printing; Direct Response Television (DRTV); Global Direct Marketing; Internet, Digital, and Integrated Marketing; Executive Issues; Segment Marketing; and Teleservices.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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