THE DMA ADDS NEW DIRECT RESPONSE BROADCAST PAVILION TO ITS 86TH ANNUAL CONFERENCE & EXHIBITION

NEW YORK, June 18, 2003 –The Direct Marketing Association (The DMA) today announced the addition of a new Direct Response Broadcast Pavilion to its 86th Annual Conference & Exhibition in Orlando.

The Broadcast Pavilion follows last year's Digital Print Pavilion and is part of The DMA's ongoing effort to showcase emerging technologies. Created in partnership with The DMA Broadcast Council, the Pavilion will feature companies such as A. Eicoff & Company, Infoworks, and Inpulse Response Group, among others, who will showcase direct response television (DRTV), interactive television, and direct response radio solutions.

"Direct response television and radio are forecast to become the fastest growing direct marketing media, with advertising dollars paying off and nearing double-digit sales growth over the next five years," said H. Robert Wientzen, president & CEO, The DMA. "As a result, an increasing number of traditional marketers are integrating direct response broadcast media into their advertising campaigns as a cost-effective way to promote everything from soda to luxury cars. The DMA’s new Direct Response Broadcast Pavilion will allow some of today’s top marketers to sample some of the most innovative direct response broadcast solutions."

Direct Response Broadcast Pavilion hours and detailed session information can be accessed online at http://www.the-dma.org/dmaannual/exhibit.shtml#broadcastpavilion.

Information regarding exhibitor/sponsorship opportunities are available by contacting Dave Orlick at 610.842.4371 or via e-mail at dorlick@comcast.net.

Now in its 86th year, The DMA Annual Conference & Exhibition, which will be held October 11-15 at the Orange County Convention Center in Orlando, is the world’s largest gathering of direct and interactive marketers. At this year's event, The DMA will bring together the most skilled and experienced B-to-C and B-to-B thought leaders to showcase the industry’s best practices and benchmark examples of how to best utilize direct and interactive marketing as part of their integrated marketing, sales, and customer service strategies.

Complete conference details and registration information is available online at The DMA’s Annual Conference Web site at www.dmaannual.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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