DMA COMMENDS SENATOR TOM CARPER FOR INTRODUCTION OF POSTAL REFORM BILL

NEW YORK, APRIL 29, 2003 – The Direct Marketing Association (The DMA) today announced its position against the practice of automatic algorithimic e-mail addressing, also known as dictionary attacks, that spammers use in mass untargeted marketing campaign

FOR IMMEDIATE RELEASE

Media Contact: Louis Mastria 212-790-1529 Lmastria@the-dma.org

Jordan Cohen 212-790-1507 Jcohen@the-dma.org

DMA COMMENDS SENATOR TOM CARPER FOR

INTRODUCTION OF POSTAL REFORM BILL

NEW YORK, June 19, 2003 – The Direct Marketing Association (The DMA) commended Senator Tom Carper (D-DE) for the introduction today of the Postal Accountability and Enhancement Act of 2003.

"We appreciate Senator Carper’s interest in a strong, financially viable Postal Service," said Jerry Cerasale, senior vice president, government affairs, The DMA. "We look forward to working very closely with him in order to ensure that much needed postal reform legislation is passed during this session of Congress to secure the future of affordable, reliable and universal postal services."

The DMA hopes that Senator Carper’s bill – as well as the report from the President’s Commission on the United States Postal Service, which is due July 31 – will be the first important steps toward attaining effective postal reform.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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