INTERNATIONAL PAVILION IS TO RETURN TO THE DMA S 2003 ANNUAL CONFERENCE & EXHIBITION

NEW YORK, March 20, 2003 – The Direct Marketing Association (The DMA) today announced the return of the International Pavilion to its 86th Annual Conference & Exhibition, which will be held October 12-15, 2003, in Orlando, FL.

It had previously been announced that the Pavilion would not return. While companies with goods and services of interest to international business interests would be participating in the 2003 Annual Conference & Exhibition, it had been planned that they would not be grouped together as they had been in recent years. But based on DMA members’ requests, that plan has been changed.

“The DMA is pleased to give our members what they want, and they clearly want the International Pavilion at this year’s Annual Conference,” said H. Robert Wientzen, president & CEO, The DMA. “A good direct marketer listens to customers and gives them what they want and need. Similarly, a good association listens to members and gives them what they want and need. And that is just what we’ve done here."

For exhibiting/sponsorship opportunities, contact Gaye Dullaghan at 202.861.2469 or e-mail Gdullagh@the-dma.org

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.organd its consumer Web site is www.shopthenet.org.

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