THE DMA ALTERNATE RESPONSE MEDIA COUNCIL INSERT DAY TO BE HELD SEPTEMBER 10, 2003

**** MEDIA ADVISORY **** **** MEDIA ADVISORY ****

WHAT:	Direct Marketing Association (The DMA) Alternate Response Media Council Insert Day Conference & Exhibition (www.dmainsertday.org). Alternate media has entered the mainstream in direct response marketing due to its ability to build additional revenue streams for marketers. At this event, industry experts will discuss how they are utilizing package inserts, bind-ins, blow-ins, ride-alongs, and statement stuffers, among other things, to grow their customer base while keeping costs down. Insert Day will provide attendees with a full day of informative sessions, exhibits, and networking opportunities where marketers will learn practical tactics and strategies used to launch successful cost-effective campaigns, work better with printers and lettershops, choose the right list manager or broker, and penetrate the growing ethnic market.
WHERE:	Hilton Rye Town, Rye Brook, NY
WHEN:	Conference:	September 10, 2003 - 9:00 AM - 4:30 PM
	Opening General Session:	"The Brave New World of Insert Media: A Futuristic Look at Where the Industry is Headed: 9:00 AM - 9:45 AM
	Luncheon Keynote:	Stephen LePera, media director, Mantis, 12:30 PM - 2:00 PM
	Exhibition:	September 10, 2003 - 8:00 AM - 5:30 PM,
	Closing Reception:	4:30 PM - 5:30 PM
WHO:	Owned and produced by The DMA Alternate Response Media Council.
HOW (Participants):	Advanced attendee registration information can be obtained online at www.dmainsertday.org or via phone at 212.790.1500.
HOW (Press):	Advanced press registration information can be obtained online http://www.the-dma.org/dmainsertday/press.shtml. On-site press registration will require the appropriate credentials (see above link for details).

SESSIONS INCLUDE:

Successful Mass Market Mailings -- Outside City Limits
Insert Media...And the Impact on Your Bottom Line
Making Ethnic Alternative Media Pay Off
What Owners Really Expect from Managers and Brokers
A Light-Hearted Look at Direct Marketing and the World of Inserts
Expanding Your Reach with a Little Help from Your Friends -- Your Vendors
Launching a Winning Insert Media Program: A Beginners Guide
Case Studies: Inspiring Insert Media Success Stories
Finding the Right Partnership and Alliances

SELECT EVENT HIGHLIGHTS:

More than 20 exhibitors will showcase the solutions to help marketers work more efficiently, target new prospects, and lower marketing and fulfillment costs. Products featured will include sources for a variety of insert media -- package inserts, catalog inserts, ride-along, statement stuffers, free-standing inserts (FSI's), and more. Also, marketing partners with creative services, fulfillment, lettershop and printing expertise will be present.

Opening General Session, "The Brave New World of Insert Media: A Futuristic Look at Where the Industry Is Headed." A panel of four DMA Alternate Response Media Council honorees, recognized for excellence and outstanding service and contributions, will present their expert perspective on where the industry is headed. Panelists will include: Ben Giordano, CEO, Media Solutions South; Leon Henry, CEO, Leon Henry, Inc.; Robin Neal, vice president of sales, PlusMedia, LLC; and Sandra Roscoe, senior vice president, Singer Direct.

Sessions led by alternate media experts from companies -- such as Gilford and Associates, Leon Henry, Millard Group, Mokrynski, Stanton Direct and 1-800-Flowers -- will offer tips and guidance based on their years of industry experience.

Luncheon Keynote: Stephen LePera, media director of Mantis. Since 1994, Steve LePera has been the media director for Mantis, a division of Schiller-Pfeiffer. Prior to joining Mantis, LePera spent six years specializing in the purchase of longform and shortform direct response television time for agencies in suburban Philadelphia. (Wednesday, September 10, 2003, 12:30 PM - 2:00 PM)

INTERVIEW OPPORTUNITIES:

Members of the press will have an opportunity to interview some of the nation's top marketers who use alternate response media.

The exhibit hall will showcase the latest products, new techniques, and technology solutions from more than 20 companies. Products featured will include sources for a variety of insert media -- package inserts, catalog inserts, ride-along, statement stuffers, free-standing inserts (FSI's), and more. Also, marketing partners with creative services, fulfillment, lettershop and printing expertise will be present.

Media Contact:

Christina Duffney

212.790.1532

cduffney@the-dma.org

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