THE DMA OFFERS FAQ REGARDING NEW NATIONAL DO-NOT- CALL REGULATIONS

To assist marketers The DMA today announced that its Ethics & Consumer Affairs Department will host a call-in Corporate Responsibility Briefing on what direct marketers need to know about the Federal Communications Commission and Federal Trade Commission

NEW YORK, July 17, 2003 -- To help members understand and comply with the Federal Trade Commission’s (FTC) and Federal Communications Commission's (FCC) new Do-Not-Call registry, The Direct Marketing Association (The DMA) has developed a list of frequently asked questions and responses concerning the Do-Not-Call regulations. The Q&A can be accessed through the "members only" area of The DMA's Web site at http://www.the-dma.org/cgi/member/dncregulationfaq.shtml.

Designed as a resource for members, the Web page will provide members with answers to frequently asked questions on what direct marketers need to know about the FTC and FCC's requirements on predictive dialers, pre-recorded voice messages, caller-ID, fax broadcasting, national do-not-call registry, state do-not-call lists, and more. As new updates and clarifications become available, The DMA will update the site.

Responses were developed by the staff of The DMA and The DMA's counsel, including Jerry Cerasale, Senior Vice President, Government Affairs; James Conway, Vice President, Government Affairs; Patricia Faley, Vice President, Ethics/Consumer Affairs; Michael Faulkner, Senior Vice President, Segments and Affiliates; Louis Mastria, Director, Public & International Affairs; and Ian Volner, Venable, Baetjer, Howard & Civiletti, Washington, DC.

DMA members with specific questions about the new federal regulations can contact Michael Faulkner at mfaulkne@the-dma.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

###

RSS Subscription