THE DMA ANNOUNCES DATES FOR 2004 DM DAYS NY CONFERENCE & EXPO

FOR IMMEDIATE RELEASE

NEW YORK, August 6, 2003 – The Direct Marketing Association (The DMA) today announced that the 2004 Direct Marketing Days New York (DMDNY) Conference & Expo will be held May 25-27 at The Jacob K. Javits Center in New York City.

Since The DMA acquired DMDNY last March, DMA President & CEO H. Robert Wientzen vowed to avoid conflicting industry conference schedules. Making good on that promise, the association announced earlier last month that its Annual Catalog Conference, co-sponsored with Catalog Age magazine, will be held May 3-5 in Chicago and plans to hold its 2004 net.marketing conference & exhibition in New York City during February.

The DMA is also exploring numerous, soon-to-be-announced endeavors that will enhance exhibitor opportunities by building on DMDNY's proven brand and content to grow the audience and make this event an even bigger success.

For information regarding 2004 DMDNY exhibitor/sponsorship opportunities, please contact Kevin Fox via e-mail at kfox@the-dma.org or by phone at 212.790.1578.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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