FLORIDA DIRECT MARKETING CHAPTER TO HOLD ANNUAL CONFERENCE AUGUST 21st Attendees to Learn Latest Techniques for Reaching Customers Online and Offline

BOCA RATON, FL, August 8, 2003. The Direct Marketing Association's (The DMA) Florida Chapter will host a half-day direct marketing summit on Thursday, August 21^st from 9:00 a.m. to 1:45 p.m. The event, titled "From Envelopes to E-Commerce: The Evolution of Targeting, Contacting and Keeping Customers," will be held at the Westin Hotel on Cypress Creek Road in Fort Lauderdale.

Jeff Zbar, Weekly Marketing Columnist for the Sun-Sentinel, will deliver the opening keynote presentation. In his speech titled "Capitalizing on New Tools, Trends and Technology Affecting the Marketing Industry," Zbar, recognized by the U.S. Small Business Administration as 2001 Small Business Journalist of the Year, will discuss successful strategies for winning marketing campaigns.

Advance registration fees for the 2003 DM Summit are $69 for members and $99 for non-members, including lunch. Additional information can be obtained online at www.fdma.org or by calling 1.800.273.8703.

Florida is home to leading national Internet and direct marketers, including St. Petersburg-based Home Shopping Network (HSN), a division of USA Interactive, the world's most widely distributed TV shopping network with more than five million customers; AutoNation, headquartered in Fort Lauderdale, the Web's largest automotive retailer of both new and used vehicles, with $2.2 billion in 2002 Internet revenue; and Office Depot, headquartered in Delray Beach, with 20 international Web sites and 2002 worldwide e-commerce sales of $2.1 billion.

The DMA Florida Chapter has over 300 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. According to a DMA-commissioned study, direct and interactive marketing sales in Florida are projected to have surpassed $123 billion in 2003 and employed 964,126 people in the state. The DMA Florida Chapter's Web site is www.fdma.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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