DMA Unveils New Software Designed to Keep Up With Telemarketing Regulations
NEW YORK, August 11, 2003 – The Direct Marketing Association (The DMA) today announced the launch of its List Acquisition and Management Process program (LAMP). Designed to help marketers comply with changing state and federal regulations, the software program helps direct marketers conduct cost-effective, responsible and legal telemarketing campaigns.
"Using LAMP assists direct marketers to keep up-to-date with ever changing telemarketing laws and lists in a way that saves time, staff resources and thousands of potential dollars in costs and fees," said H. Robert Wientzen, president and CEO, The DMA. "Staying current is essential in order to avoid damaging mistakes."
The program targets five key elements to maintaining clean and legal lists. Among other things, LAMP software will assist in:
- Cleaning in-house lists against state do not call (DNC) lists, The DMA’s Telephone Preference Service, and the upcoming national do not call list.
- Processing updates as soon as they are available.
- Tracking list subscription expiration dates.
- Finding numbers quickly to create small or specialized lists.
- Exporting suppression data to dialer systems.
"The program was created with all telemarketers in mind," said Frank Rigano, president and CEO Interactive Marketing Solutions, who developed and is marketing the software. "Nothing makes coping with new regulations easy, but our program makes it manageable for everyone."
For more information about LAMP’s purchase price, technical requirements and other DMA technological services, visit http://preference.the-dma.org or call 212-790-1551.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.Interactive Marketing Solutions, a subsidiary of the DMA, was organized in 2001 to help direct marketers comply with the requests of consumers who do not want to receive unsolicited marketing material via mail, email and/or telephone. IMS manages the world’s largest consumer preference database of nearly 9,000,000 consumers. Additionally, as the processing arm of the DMA, IMS manages the "do not call" list for the states of Connecticut, Maine, Vermont, Pennsylvania and Wyoming. IMS provides the distribution of preference information to DMA members, direct marketers and DM service organizations for the sole purpose of removing individuals from prospect lists in accordance with state laws and DMA membership rules. IMS offers on-line cleaning of lists for mailers, e-mailers and telemarketers and is in communication with various state and federal lawmakers for the express purpose of developing products to help direct marketers comply with current and pending legislation.
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