MITCH DANIELS, FORMER BUSH DIRECTOR OF OFFICE MANAGEMENT AND BUDGET, JOINS DMA 86TH ANNUAL CONFERENCE KEYNOTE LINEUP

NEW YORK, August 27, 2003 – The Direct Marketing Association (The DMA) today announced that Mitch Daniels, former director, Office of Management and Budget under George W. Bush, will present the Hall of Fame keynote address at its 86^th Annual Conference & Exhibition, which will be held October 11-15 at the Orange County Convention Center in Orlando, FL.

In his October 14 keynote address, Daniels will share insights on the economy and his thoughts on future business, economic, and governmental issues.

Daniels was confirmed as the director of the Office of Management and Budget in January 2001. As Director of OMB, he oversaw the preparation of the federal budget and supervised its administration in executive branch agencies.

Prior to joining the Administration, Daniels served as the senior vice president of corporate strategy and policy for the Eli Lilly and Company since 1997. In this capacity, he was responsible for overseeing corporate strategic decision-making, merger and acquisition activities, and corporate affairs on a global basis. Previously, Daniels served as the company's president of North American pharmaceutical operations.

From 1971 to 1982, Daniels served Richard Lugar, then Indianapolis mayor and now U.S. senator, in various capacities including chief of staff. Under Lugar's chairmanship, he served as executive director of the National Republican Senatorial Committee from 1983 to 1984. In the Reagan Administration, he served as an assistant to the president and as the Administration's liaison to the nation's state and local officials. He was named president and chief executive officer of the Hudson Institute in 1987.

In addition to Daniels, The DMA 86^th Annual Conference & Exhibition will feature a keynote presentation by NBC Nightly News Anchor Tom Brokaw.

Now in its 86th year, The DMA Annual Conference & Exhibition is the world’s largest gathering of direct and interactive marketers. At this year's event, The DMA will bring together the most skilled and experienced B-to-C and B-to-B thought leaders to showcase the industry’s best practices, and benchmark examples of how to best utilize direct and interactive marketing as part of their integrated marketing, sales, and customer service strategies. A complete list of conference sessions can be found online at http://www.the-dma.org/dmaannual/index.shtml.

A special pre-conference weekend and a direct response broadcast pavilion will also be featured. Sessions will revolve around 12 programming tracks: Brand Marketing; Business-to-Business; Creative; Customer Relationship Management; Database Marketing; Direct Mail and Digital Printing; Direct Response Television (DRTV); Global Direct Marketing; Internet, Digital, and Integrated Marketing; Executive Issues; Segment Marketing; and Teleservices.

Additional information is available at The DMA’s conference Web site at www.dmaannual.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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