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STATEMENT RE: THE DMA RESPONDS TO FCC REQUEST FOR ENFORCEMENT ASSISTANCE

NEW YORK, OCTOBER 1, 2003 – The Direct Marketing Association (The DMA) today acknowledged receipt of a request from Michael K. Powell, Chairman Federal Communications Commission (FCC), asking for the Association's assistance in the FCC's enforcement of the national do-not-call registry against violators.

The FCC was encouraged to ask The DMA for help given The DMA's position that the telephone marketing industry should comply with the list starting today regardless of any uncertainty created by the recent court actions.

The DMA is working with its members to comply with the FCC Chairman's request. It has already begun asking its members to comply by contacting The DMA and letting it know who had obtained access to the list prior to the registry being closed over the past weekend.

"The DMA is attempting to comply to the fullest extent possible with today's FCC request," said H. Robert Wientzen, president & CEO, The DMA. "The actions we have already taken to comply simply furthers our goal to respect the choices of consumers."

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