THE DMA ELECTS FIVE INDIVIDUALS TO SERVE ON 2004 BOARD OF DIRECTORS

ORLANDO, OCTOBER 12, 2003 – The Direct Marketing Association (The DMA) today announced five new members to serve on the association’s board for a three-year term. The election, by The DMA membership, took place at the association’s annual business meeting during The DMA 86^th Annual Conference & Exhibition, October 11-15, at the Orange County Convention Center in Orlando, FL.

New members of The DMA’s Board of Directors include Scott Hildebrand, vice president, Direct Marketing, Capital One (Glen Allen, VA); Catherine McIntyre, president, ICOM Information & Communications, Inc. (Toronto, Canada); Robert Quigley, executive vice president & COO, Marketing, America Online, Inc. (Dulles, VA); Arun Sinha, vice president & CMO, Pitney Bowes (Stamford, CT), and Nancy Tait, president & CEO, Bear Creek Corporation (Medford, OR).

The association also elected two current board members -- Kevin O'Connor, chairman, DoubleClick, Inc. (New York, NY) and Donn Rappaport, chairman & CEO, American List Counsel (Princeton, NJ)

-- to serve a second term of three years as allowed by The DMA’s bylaws.

Board members were elected by The DMA voting members after a thorough review by The DMA Nominating Committee. The committee was chaired by Michael P. Sherman, Crosstown Traders Inc.; Patricia G. Campbell, Terra Nova Marketing Solutions; Elizabeth Kislik, Liz Kislik Associates LLC; G.M. O'Connell, Modem Media; Brian Kurtz, Boardroom, Inc.; H. Robert Wientzen, president & CEO, The DMA.

Ex-officio members of the nominating committee included Gordon R. Cooke, president & CEO, The J. Jill Group, Inc., and 2003 DMA Chairman of the Board; Charles D. Morgan, ACXIOM Corporation, and Chairman, 2002 Nominating Committee; and Rebecca L. Jewett, Norm Thompson Outfitters, Inc., and DMA Vice Chairman.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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