THE DMA BOARD ELECTS NEW 2004 OFFICERS

ORLANDO, OCTOBER 12, 2003 – The Direct Marketing Association (The DMA) Board of Directors today named Rebecca Jewett, president, Norm Thompson Outfitters, Inc. (Hillsboro, OR), to serve as its 2004 chairman. The Board has also selected Joseph C. Lawler, executive vice president, R.R. Donnelley & Sons Company (Chicago, IL), to serve as the vice chairman. Their terms of office will commence on October 15, following The DMA’s 86^th Annual Conference & Exhibition at the Orange County Convention Center in Orlando, FL.

In addition, the Board also elected Ronald L. Bliwas, president & CEO, A. Eicoff & Company (Chicago, IL), to serve as secretary and Stephen M. Lacy, president, Publishing Group
Meredith Corporation (Des Moines, IA), to serve as treasurer of the organization.

Rebecca Jewett is president of the cataloger Norm Thompson Outfitters, Inc. She is responsible for the company’s three catalog divisions: Norm Thompson, Solutions, and Early Winters. Prior to joining Norm Thompson, Jewett served as president of the catalog company Chadwick’s of Boston and has held the positions of senior vice president of marketing for Talbots and vice president of marketing for The Swiss Colony, Inc.

Joseph Lawler is currently executive vice president at R.R. Donnelley & Sons Company. He is responsible for high value businesses that combine print with higher levels of value-added services to meet the increasing demand for targeting, personalization, and timely distribution. Lawler joined R.R. Donnelley in 1995, following twenty years of marketing and general management experience with consumer products businesses such as Grander Mountain, Fingerhut, CML Group, and the Gillette Company.

The DMA Chairman Selection Committee was chaired by Michael P. Sherman, Crosstown Traders Inc., and 2002 DMA Chairman of the Board.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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