AIM's SEMC Presents Search Marketing De-mystified: A Marketer s Ultimate How-to Handbook for Prime Positions and Conversion
NEW YORK, December 2, 2003 – The Association for Interactive Marketing (AIM) today announced that its Search Engine Marketing Council (SEMC) has released a new publication entitled Search Marketing De-mystified: A Marketer’s Ultimate How-to Handbook for Prime Positions and Conversion.
"This publication represents an intensive effort to create a complete and useful compendium of the best practices and techniques for positive search marketing results," said Kevin Noonan, Executive Director of AIM. "This book – including glossary – will provide marketers who may be unfamiliar with search marketing or wish to broaden their understanding of the processes and best practices the opportunity to view the insights from the thought leaders in the search marketing industry."
The articles and case studies included in Search Marketing De-mystified: A Marketer's Ultimate How-to Handbook for Prime Positions and Conversion have been written and provided by members of AIM’sSEMC. The companies that contributed to the making of this publication include: Adaera LLC, Did-it.com, Grantastic Designs, Inc., Harte-Hanks, Inc., iCrossing, iProspect, NetIQ(WebTrends), Overture, SuccessWorks Search Marketing Solutions, Inc.
The mission of AIM’s SEMC is to be the pro-active voice for the growth of the search engine marketing industry, representing all involved constituencies as the primary source of education, exchange of ideas, best practices, guidelines, information, and interaction.
The SEMC promotes ethical industry guidelines through creation, education and adherence to best practices. As the industry-leading search engine marketing council, its constituencies include marketers, media properties and search engines. Through active education, the SEMC helps organizations understand search marketing’s value and effectiveness, and discover strategies for integrating search into their overall marketing mix.
The new publication can be downloaded free of charge by current AIM members in the "Members Only" section of AIM’s Web site at
www.interactivemarketing.org. It is available for purchase to non-members by calling 212.790.1405, or e-mailing semc@imarketing.org.
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The Association for Interactive Marketing (AIM)
, www.interactivemarketing.org, a nonprofit trade association and independent subsidiary of the Direct Marketing Association (The DMA), is devoted to helping marketers use interactive opportunities to reach their respective marketplaces. Founded in 1993 and with an extensive history of serving the marketing and new media industries, AIM works closely with its members to promote and protect the future of interactive marketing. AIM serves diverse corporate interests such as e-mail marketing, multichannel marketing, search engine marketing, online and integrated promotions, e-commerce, market-research, wireless, broadband access and development and rollout of interactive television. AIM's Councils include the Council for Responsible E-mail (CRE), the Search Engine Marketing Council (SEMC), the Online & Integrated Promotions Council (OIPC), the Performance Based Marketing Council (PBMC), the Interactive Television Council (iTVC), and the Wireless Marketing Council (WMC).
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