HOCHWERT AWARDED DMA'S FIRST MTIC AWARD OF EXCELLENCE

FOR IMMEDIATE RELEASE

ORLANDO, FL, DECEMBER 2, 2003 -- The Direct Marketing Association's (The DMA) Marketing Technology & Internet Council (MTIC) has awarded its first MTIC Award of Excellence to Stuart Hochwert, president and founder, Ampere Media LLC (Northbrook, IL). Hochwert will be honored on December 3 during the National Center For Database Marketing (NCDM) Conference & Exhibition at the Disney Dolphin in Orlando, FL.

Under Hochwert's leadership, Ampere Media embraced the Internet's unique power in its early stages to generate leads, acquire new customers, and create new revenue opportunities for clients. Ampere Media publishes 45 titles that deliver targeted, consumer-friendly content through e-mail, e-magazines, and Web sites. The interactive lead generation division has created proprietary technology that is deployed on Ampere Media Web sites and more than 3,000 partner Web sites. Sophisticated data mining tools are used to help a broad range of clients -- including retailers, insurance companies, publishers, and consumer packaged goods manufacturers, among others -- execute effective promotional campaigns.

Hochwert has spoken extensively at industry gatherings on topics such as direct mail, Internet marketing, and sales management. He has also served on various advisory boards including Blue Dolphin, FreeSoftwareClub, and ZMedia.

The DMA MTIC Award of Excellence recognizes an individual who has at least three years marketing technology and Internet experience and who has made significant contributions to the marketing technology and Internet industry through novel applications and innovations and toward training and educating others in the field and/or community involvement.

Additional information on The DMA MTIC Award of Excellence can be obtained by contacting Amy Maurer at amaurer@the-dma.org or 212.790.1517.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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