THE DMA AND DIRECT MAGAZINE ANNOUNCE 2003 NCDM DATABASE EXCELLENCE AWARD WINNERS

National Australia Bank and Teradata Take Home Top Prize

ORLANDO, FLORIDA, December 5, 2003 – The Direct Marketing Association (The DMA) and DIRECT magazine today honored three database marketers and their clients for demonstrated excellence in database marketing. The awards were presented today during the National Center for Database Marketing (NCDM) Winter 2003 Conference & Exhibition in Orlando, FL.

This year's winners are:

Gold Award:

National Australia Bank, Ltd. (Melbourne, Australia) and Teradata, a division of NCR (Dayton Ohio), for their National Leads integrated database marketing initiative.

Silver Award:

Allstate (Northbrook, Illinois) for their People + Process + Technology initiative.

Bronze Award:

Hotwire.com (San Francisco, California) for their tailored travel marketing e-mail program.

The NCDM Database Excellence Awards are presented to companies that have demonstrated ingenuity and creativity in the building or leveraging of their marketing databases. The award criteria specify that the recipient has achieved dramatic results by applying statistical techniques, leveraging systems capabilities, or implementing sharp strategic thinking.

The NCDM Database Excellence Awards were created in 1996. Prior to that, The DMA and the Cowles Report on Database Marketing sponsored separate database awards.

Highlights of the winning campaign will be exhibited at the NCDM Summer 2004 Conference & Exhibition, which will be held July 12-14 in San Francisco, CA.

Additional information on the NCDM Database Excellence Awards can be obtained by contacting Stephen Kimmerling at 212.790.1542, or skimmerl@the-dma.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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