H. ROBERT WIENTZEN MAJOR ACCOMPLISHMENTS AS PRESIDENT & CEO, THE DMA 1996 2003
H. ROBERT WIENTZEN
AS PRESIDENT & CEO, THE DMA
1996 – 2003
Expansion of The DMA
- Acquired the Association of Interactive Media, which was renamed the Association of Interactive Marketing (AIM) in 1998.
- Acquired the Internet Alliance (IA) in 1999.
- Acquired the National Federation of Nonprofits, which was renamed The DMA Nonprofit Federation (DMANF) in 2000.
- Acquired the Association of Direct Marketing Agencies (ADMA) in 2001.
- Established Seven DMA Chapters around the country:
- The DMA Atlanta Chapter in 1997
- The DMA Southern California Chapter in 1998
- The DMA Northern California Chapter in 1998
- The DMA Southern Ohio Chapter in 1998
- The DMA Dallas/Fort Worth Chapter in 1999
- The DMA Seattle Chapter in 2001
- The DMA Florida Chapter in 2002
- Acquired the Direct Marketing to Business (DMB) Conference, in partnership with Primedia Business Exhibitions, in 1997.
- Launched the net.marketing Conference in 1997.
- Created the Leaders Forum Conference in 1998.
- Launched the Pharmaceutical Marketing Conference in 2000.
- Acquired the National Conference on Operations & Fulfillment (NCOF) in partnership with Primedia Business Exhibitions.
- Developed the Business-to-Business Marketing Conference in 2002.
- Acquired the DM Days New York Conference in 2003.
- Created new conference programming to educate members about use of the Internet for direct marketing:
- National Center for Database Marketing (NCDM).
- Grew the Association’s overall budget from $29 million in 1996 to $36 million in 2004, a growth of more than 24 percent.
- Grew the Association’s membership worldwide from 3,200 in 1996 to 4,700 in 2003, a growth of more than 47 percent.
- Launched The DMA’s International Department in 1998.
- Established The DMA Information Services Executive Council (ISEC), an industry council comprised of the nation's leading and largest information service providers, in 1999.
- Developed Pharmaceutical Marketing Special Interest Council in 2003.
- Developed Customer Relationship Management (CRM) Special Interest Council in 2003.
- Created The DMA Segment Services Department in 2001 to address the needs of the industry's vertical industry segments, including teleservices, business-to-business, catalog, financial services, Internet, nonprofit, etc.
- Developed The DMA Strategic Information Unit (SIU) in 2001 to develop white papers and studies that address critical issues facing the direct and interactive marketing industry’s various segments.
- Established The DMA Business and Strategic Development Department in 2001 to place greater emphasis on the direct marketing business-to-business area.
- Spearheaded a coalition in 2001 to help raise funds to cover the hard costs of The Advertising Council’s "Campaign for Freedom" effort after the 9/11 terrorist attacks.
- Led industry call to action following the 9/11 tragedy seeking member donations for help with disaster relief. More than 300 e-mail responses were received overnight offering monetary donations and industry services.
- Guided telemarketers regarding appropriate suspension of prospecting following 9/11.
- Developed The DMA Quarterly Business Review in 2001, as a result of the slowing economy, to track an array of critical industry performance measures.
- Created the landmark Response Rate Study in 2003.
- Published three merchandising studies with the e-tailing group: Merchandising Scan, Mystery Shopping, and Merchants Speak to help marketers better understand online marketing --2001 and 2002.
- Expanded The DMA's Professional Development & Training (PD&T) curriculum to reflect the rapid growth of Internet marketing and new technologies.
Increased Consumer Activism
- Developed and implemented the "Privacy Promise to American Consumers" in 1999.
- Developed the first Online Commercial Solicitation Guidelines.
- Established The DMA's Teleservices Ethics Operating Committee in 2002.
- Launched The DMA’s Environmental Advisory Committee in 2003.
- Launched The DMA's E-Mail Preference Service (E-MPS) in 2000, designed to cut down on the amount of unsolicited commercial e-mail consumers receive in their e-mail in-boxes.
- Founded in cooperation with the Federal Bureau of Investigation, "Operation Slam Spam," a groundbreaking industry/law enforcement effort dedicated to identifying and prosecuting spammers.
- Developed Interactive Marketing Solutions (IMS), a for-profit subsidiary dedicated to handle outsourced data processing.
Federal and State Political Victories
The DMA lobbied in support of and helped win passage of the following critical pieces of legislation:
- Health Insurance Portability and Accountability Act of 1996.
- Children’s Online Privacy Protection Act of 1998.
- Internet Tax Freedom Act of 1998 and extension in 2001.
- Safe Harbor Program for European Data 2001.
- USPS Civil Service Retirement System Funding Reform Act of 2003.
- CAN-SPAM Act of 2003.
- Currently serves on the United States Chamber of Commerce’s Association Committee of 100, composed of the country’s leading association chief staff executives.
- Member of the Advertising Council’s Board.
- Currently serves as Chairman of the Paper Industry Association Council (PIAC).
- Member of the Key Industry Association Committee (KIAC) Board of the American Society of Association Executives (ASAE).