DAVID CHANCEY NAMED EXECUTIVE DIRECTOR OF DIRECT MARKETING EDUCATIONAL FOUNDATION

FOR IMMEDIATE RELEASE

NEW YORK, January 7, 2004 – The Direct Marketing Educational Foundation (DMEF), the nonprofit educational affiliate of the Direct Marketing Association (The DMA), today announced that former Felician College Campus Administrator & Executive Vice President David Chancey, 48, will become Executive Director of the DMEF, effective January 19, 2004. Chancey replaces Tom Stoneback, who served as DMEF's President until December 31, 2003.

Chancey will be responsible for overseeing all aspects of the DMEF, including fundraising, program development, and the continued expansion of direct and interactive marketing education throughout colleges and universities.

"The education of the next generation of direct and interactive marketers is one of this industry’s most important goals," said H. Robert Wientzen, President & CEO, The DMA. "David’s extensive academic and fundraising background will be instrumental in helping the DMEF shape tomorrow’s industry leaders and develop new programs to meet the rapidly evolving industry."

On behalf of the DMEF Board of Directors, Jim Kobs, Chairman of the DMEF Board of Directors, said, "David Chancey is a proven leader and entrepreneurial manager experienced at coordinating complex projects and working with corporate partners, nonprofit leaders, and diverse staff. His experience, drive, and record of success will undoubtedly guide the DMEF in its next phase of growth and development."

Chancey brings to the DMEF more than 23 years of proven fundraising experience, including more than 13 years at Felician College (New Jersey). Most recently, he served as campus administrator & executive vice president responsible for administration, budgeting, and planning. Chancey held a variety of positions at Felician including executive vice president for administration & advancement where he helped propel college admissions to a record 110-percent increase over a three-year period and was also responsible for funding 98 percent of College operations.

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CHANCEY NAMED EXECUTIVE DIRECTOR OF DMEF --2/

Prior to that Chancey served as vice president for institutional advancement where he was responsible for structuring and coordinating Felician's first successful capital campaign for $4 million and doubling annual corporate support.

Earlier in his career he held various fundraising positions at The John B. Cummings Co, Inc., The Charles Valentine Riley Memorial Trust, and The United Way of Hudson County (NJ).

In addition to his corporate responsibilities, Chancey has been active in a number of community organizations, including vice chair and director of the National Council for Community & Justice (Bergen County, NJ); director of MeadowLink Inc.; nominating committee of the Bergen County Volunteer Center; and member of the Rutherford Economic Development Committee.

Chancey holds an A.B. from Miami (Ohio) University and an M.A. in Planning from the University of Iowa.

The DMEF Search Committee was chaired by John Temple, CEO, Guideposts.

The Direct Marketing Educational Foundation (DMEF) is an independent nonprofit headquartered in New York City. To bring direct and interactive marketing instruction to the college campus, and to attract new talent and help students learn about direct and interactive marketing career opportunities, the DMEF administers a broad range of programs each year for professors and students, thus strengthening marketing education. The Foundation publishes teaching resources, career information, and the academic research journal, Journal of Interactive Marketing. Established in 1965 and closely affiliated with the Direct Marketing Association, the DMEF is supported by tax-deductible contributions.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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