THE DMA BUSINESS-TO-BUSINESS COUNCIL ACHIEVEMENT AWARD DEADLINE EXTENDED

NEW YORK, January 12, 2004 – The Direct Marketing Association’s (The DMA) Business-to-Business Council has extended the deadline for nominations for "The DMA B-to-B Marketer of the Year Award." The deadline for nominations is now January 30, 2004.

The award will be presented on March 23, 2004, at a special luncheon ceremony during The DMA’s annual Direct Marketing to Business (DMB) Conference at the Caribe Royale Resort Suites in Orlando, FL.

Candidates who qualify for nomination must be noteworthy for their significant contributions to the B-to-B marketing discipline. Contributions may include commitment of time and energy as well as creative innovations in strategy, approach and method, which may cover a broad scope of activities that includes:

Recognized achievement in B-to-B marketing activities;
Leadership and contribution to the growth of the discipline; and
Demonstrated innovative approaches to delivering successful results.

Nomination forms can be obtained by contacting Joell Martinelli, business-to-business council relations associate, The DMA, at jmartinelli@the-dma.org or online at

http://www.the-dma.org/councils/nominationform.pdf.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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