The DMA Announces Final Keynote Lineup For 8th Annual net.marketing conference & exhibition

New York, February 5, 2004 – The Direct Marketing Association (The DMA) and Association for Interactive Marketing's (AIM) net.marketing conference & exhibition will kick off on Wednesday, February 25 at the Hilton New York with special keynote addresses from new Travelocity.com President & CEO Michelle Peluso followed by CNET Networks Chairman & CEO Shelly Bonnie.

In her opening keynote, titled "The Online Travel Industry: Working With the Online Marketing Revolution," Peluso will examine the current online travel industry and discuss its expected growth this year. She will also highlight current industry challenges such as direct relationships between suppliers and consumers and the role differentiating products and services plays in building brand loyalty and retaining customers.

Immediately following Peluso, Bonnie will discuss breakthroughs in behavioral targeting that increase levels of response and customer engagement. Examples of how the Internet is helping marketers gain a deeper insight into consumer preferences, communicate more effectively to targeted segments, and ultimately attain higher response rates will be provided in his keynote titled "Breaking Through: Online Performance in a Consumer-Driven Market."

The conference will continue on Thursday, February 26 with a special marketing executive roundtable featuring TiVo's Vice President of Marketing Susan Cashen and DoubleClick Chief Marketing Officer Peter Krainik. Moderated by Creative Good, Inc. CEO Phil Terry, the roundtable titled "Insights from Industry Leaders," will provide attendees with online and offline strategies and information on how to achieve "synergy" and a holistic, coordinated message targeted to consumers.

Now in its eighth year, The DMA/AIM net.marketing conference & exhibition will also feature more than 24 executive-level sessions that will showcase the best e-commerce and interactive practices, and benchmark examples of how to best utilize the Internet as a part of integrated marketing, sales, and customer service strategies.

Two special Usability and Solution Labs -- Web Site Usability Lab and Search Engine Marketing Lab -- will provide registered conference attendees with "one-on-one" critiques and strategic insights on their Web site from industry experts.

The DMA and AIM will also host four special pre-conference forums -- focused on Search Engine Marketing, Business-to-Business Interactive Marketing, E-Mail Best Practices, and Creative Integration -- on Tuesday, February 24. Each forum will provide a full-day of programming devoted specifically to each individual topic.

David Verklin, CEO, Carat North America will present the lunchtime keynote on February 24. Verklin will discuss how globalization, consolidation, and new technologies will impact the future of direct and interactive marketing as well as provide practical advice on how marketers can benefit from this changing landscape in his address, titled "The Next Three Years in Net Marketing: Globalization, Consolidation and New Technologies."

Additional information on the conference is available online at www.dmanetmarketing.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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