DMA Announces First Graduate of Certificate Program in Direct and Interactive Marketing

NEW YORK, April 15, 2004 - The Direct Marketing Association (The DMA) today announced that David Wolk, director of operations, retail and e-commerce for Mikasa, a leading tableware retailer, is the first graduate to receive The DMA’s Certificate in Direct and Interactive Marketing.

"The DMA continues to develop the most innovative educational programs for marketers," said H. Robert Wientzen, president & CEO, The DMA. "Today’s announcement reflects our ongoing commitment to empower marketers with educational programs that help them rise to the challenges of a dynamic and constantly changing marketing environment."

"The DMA’s direct and interactive marketing certificate program has certainly added depth to my professional experience," said Wolk. "The excellent program, fantastic seminars, and a responsive, supportive organization has helped me become a better marketer. Mikasa is already implementing ideas and concepts derived from the certificate program to drive business through our three direct to consumer channels: our North American retail stores, e-commerce site, and our new catalog program."

"We are very pleased to announce David Wolk as the first graduate of our new certificate program," added Anne Schaeffer, senior vice president, professional development & training, The DMA. "He is an exceptional flag-bearer for this unique new program, which helps ambitious marketers distinguish themselves in a crowded field."

The program launched on September 15, 2003, was created for marketing professionals to enhance their direct and interactive marketing career skills. The program requires candidates to complete two core courses – Database Marketing, and the Direct Marketing Institute – as well as two electives from The DMA’s complete educational catalog. Additionally, all four courses must be completed within 18 months.

Enrollment in the program is competitive, and candidates must submit a resume and cover letter explaining their interest in the program, as well as fill out an application. For more information on the Certificate in Direct and Interactive Marketing program, please visit www.dmacertificate.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned economic-impact study, direct and interactive marketing sales in the United States are projected to have surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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