DMA NONPROFIT FEDERATION HONORS REP. JOHN MCHUGH AT ITS ANNUAL CRITICAL ISSUES CONFERENCE

FOR IMMEDIATE RELEASE

Media Contacts: Louis Mastria 212.790.1529 lmastria@the-dma.org

Jordan Cohen 212.790.1507 Jcohen@the-dma.org

DMA nonprofit federation honors rep. john mchugh at

its annual Critical Issues conference

NEW YORK, April 21, 2004 - The Direct Marketing Association Nonprofit Federation (DMANF) announced that it has selected Representative John McHugh (R-NY) to receive the DMA Nonprofit Federation Public Service award today in Washington DC during a presentation at the annual Critical Issues Facing Nonprofits 2004 conference. McHugh is the first elected official to receive the award.

“As demonstrated by his track record on postal reform, Rep. McHugh is a committed advocate for all sectors being impacted by the burgeoning postal ‘death spiral,’ including nonprofits, who raised more than 50 million dollars for charitable causes via mailings last year,” said H. Robert Wientzen, president & CEO, The DMA.

“Rep. McHugh is receiving this recognition because he understands how important the U.S. Postal Service is to our nation's nonprofit organizations,” said Senny Boone, executive director, DMANF. “Direct mail is still the vehicle of choice for fundraising appeals.”

The DMA Nonprofit Federation Public Service award honors an individual who has made a lasting and positive contribution to a nonprofit organization, or to the nonprofit sector. The recipient must also serve with a legislative, regulatory, charity watchdog, or standards-setting body that is involved in postal, regulatory, legislative and/or accountability issues affecting nonprofit organizations. Preference is given to individuals who have assisted the DMANF in its efforts to promote the interests of the nonprofit sector.

A recognized authority on postal matters, McHugh served for six years as chairman of the Subcommittee on the Postal Service, and was appointed to serve as the chairman of the House Committee’s Special Panel on Postal Reform and Oversight in early 2003. McHugh was first sworn in to the U.S. House of Representatives in January 1993, as New York's Congressman for the 24th district, and is now serving in his sixth consecutive term.

The Critical Issues Facing Nonprofits 2004 conference focuses exclusively on public policy issues affecting charities and other nonprofit organizations who use direct and interactive marketing for their fund-raising efforts. Sessions will address, among other topics, postal rates and regulations, IRS planning, telemarketing regulations, and the U.S. Supreme Court’s Madigan Decision.

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About The DMA

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned economic-impact study, direct and interactive marketing sales in the United States are projected to have surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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