DMA TELESERVICES COUNCIL HONORS LARRY KAPLAN OF TELEBUSINESS USA WITH 2004 TELESERVICES EXCELLENCE AWARD

NEW YORK, June 3, 2004 - The Direct Marketing Association (The DMA) announced that Larry Kaplan, CEO, TeleBusinessUSA (Northbrook, IL) is the winner of the 2004 DMA Teleservices Excellence award. The award was presented today during a ceremony at the the annual DMA Teleservices Conference in Palm Beach, Florida.

"Larry Kaplan has been a positive contributor to our industry for many years," said Roger Risley, Chair of The DMA Teleservices Council and Vice President, Market Central, Inc. "He is a very deserving winner of this year's Teleservices Excellence award."

"Before auto-dialers, before outbound consumer calling, scripts, and headsets, there was Larry Kaplan," said Sandy Pernick, Awards Chair for The DMA Teleservices Council and President, S. Pernick & Associates. "The ultimate entrepreneur, Larry has endured many economic cycles and, indeed, has consistently grown his businesses. In light of the challenges facing the teleservices industry this year, Larry is more than an award-winner - he is proof that we can, and will, weather the storm."

"I am delighted to have been chosen to receive this year's Teleservices Excellence award," said Kaplan. "It is one of the industry's top honors, and is especially meaningful to me to receive it in such a critical year. No doubt, the do-not-call list has been difficult for the industry - but I find it encouraging that we continue to come together and find ways to succeed."

The DMA Teleservices Excellence award honors an individual or company that has, among other things, contributed to the success and growth of the teleservices industry, and has demonstrated a commitment to high ethical business standards.

For the past thirty years, Kaplan has held a range of leadership positions in the teleservices industry. He pioneered outbound business-to-business telemarketing, and his boutique service bureau, TeleBusiness USA, is recognized as one of the elite specialty teleservices firms in the nation.

Kaplan's firm has received numerous accolades under his tenure, including the 2001 Blue Chip Entrepreneur award (presented by the U.S. Chamber of Commerce), four MVP Gold and Silver Quality awards (presented by Telemarketing Magazine), and many others. He also speaks at DMA events, and has contributed articles to direct marketing and teleservices trade publications.

The DMA Teleservices Conference is the industry's premier annual event. Nearly one year since the launch of the National Do Not Call Registry, teleservices leaders will gather to discuss strategies for survival and prosperity in a challenging new environment. Sessions will address, among other topics, compliance with federal and state laws, offshoring considerations and strategies, new speech and Internet-based call technologies, and others.

The DMA Teleservices Council is a professional member service organization that promotes the effective and ethical use of teleservices for marketing and customer relationship management.

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