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DMA CALLS ON MARKETERS TO REFRAIN FROM MAKING TELEPHONE CALLS AND SENDING E-MAIL TO CONSUMERS ON NATIONAL DAY OF MOURNING FOR PRESIDENT RONALD REAGAN
NEW YORK, June 9, 2004 - The Direct Marketing Association (The DMA) today called on its members to refrain from making marketing calls and sending commercial e-mails to consumers on June 11, 2004, which has been designated as a National Day of Mourning in memory of President Ronald Reagan.
"We are calling on marketers to consider the mood of the country on this day of national mourning," said H. Robert Wientzen, president & CEO, The DMA. "Indeed, many member companies have already indicated to us that they plan to refrain from calling or sending commercial e-mail on that day. Businesses should keep in mind the thoughts of consumers and the reputation of the industry."
"If members do conduct a campaign, they should do so with the utmost caution and respect on this solemn day of remembrance," said Wientzen.
About The DMA
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned economic-impact study, direct and interactive marketing sales in the United States are projected to have surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.