Search Engine Marketing Whitepaper Released By AIM Council

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Search Engine Marketing Whitepaper Released By AIM Council

SAN FRANCISCO, July 14, 2004 – The Association for Interactive Marketing (AIM), a subsidiary of the Direct Marketing Association (The DMA), today released its new Technical Whitepaper for Search Engine Marketing. This technical whitepaper is the first to be released by AIM’s Search Engine Marketing Council (SEMC) and can be accessed free of charge at: http://www.interactivemarketing.org.

"Together, these two search-publications demonstrate the authoritative work that AIM continues to produce in order to advance the efficacy of online marketing," said H. Robert Wientzen, president & CEO, The DMA. "These are must-reads for anyone interested in achieving results in the red-hot and ultra-competitive search engine marketplace."

The white paper offers practical recommendations for search-marketers, including how to:

Create a Web site architecture that will enhance positioning on search engines;

Ensure that Web pages aren’t missed by search-engine spiders;

Correct Web site design problems that could negatively impact search results; and

Avoid practices that are viewed as search-engine spam.

"With today’s release, the Search Engine Marketing Council has provided an invaluable service to the industry," said Michael Faulkner, CAE, senior vice president, segments and affiliates, The DMA. "This white paper will empower businesses with the knowledge they need to use search engines more effectively and drive consumers to their Web sites. In an era where consumers increasingly are in control of what they see, and when they want to see it, the SEMC is helping to educate marketers about how to do search-engine marketing right, and with maximum results."

AIM’s Search Engine Marketing Council is composed of industry leaders as the primary source of education, exchange of ideas, information, and interaction for businesses interested in search engine marketing. Its participating members includes marketers, media organizations and search engine companies themselves. Through active education, the SEMC helps organizations unleash search engine marketing’s value and effectiveness, and to devise strategies for integrating search marketing into overall marketing plans.

About AIM
The Association for Interactive Marketing (AIM), a non-profit trade association and subsidiary of The Direct Marketing Association, is devoted to helping marketers use interactive opportunities to reach their respective marketplaces. Founded in 1993 and with an extensive history of serving the marketing and new media industries, AIM works closely with its members to promote and protect the future of interactive marketing. AIM serves diverse corporate interests such as e-mail marketing, multichannel marketing, search engine marketing, online and integrated promotions, e-commerce, market research, wireless, broadband access and development and rollout of interactive television. AIM's Councils include the Council for Responsible E-mail (CRE), the Search Engine Marketing Council (SEMC), the Online & Integrated Promotions Council (OIPC), the Performance Based Marketing Council (PBMC) and the Interactive Television Council (iTVC).