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Wientzen First DMA Executive To Speak At NALC Biennial Meeting
FOR IMMEDIATE RELEASE
NEW YORK, July 21, 2004 - The Direct Marketing Association's (The DMA) President & CEO, H. Robert Wientzen, spoke yesterday at the National Association of Letter Carriers (NALC) 64th Biennial National Convention in Honolulu, Hawaii. This occasion marks the first time that a DMA executive has addressed an NALC biennial convention.
"We - mailers and Postal Service employees - have something in common," Wientzen told attendees. "We all need a Postal Service that is reliable; offers affordable rates; provides a continuation of the high-quality, universal service that you've provided since the late 18th century; and, importantly, is flexible and competitive enough to survive in the rapidly changing, increasingly Web-driven communications and delivery marketplace."
Wientzen said that The DMA and the NALC must work closely to overcome the serious challenges facing the future of the Postal Service. Not only should the two bodies work cooperatively to pass through Congress systemic postal reform legislation, but he also insisted that they should collaboratively "explore creative ways to grow mail volume and Postal Service revenue."
"We are continuing to work with employee groups - and all involved stakeholders - to get meaningful and systemic postal reform legislation through Congress and on the President's desk," said Jerry Cerasale, senior vice president, government affairs, The DMA. "We're here at the NALC's biennial convention to let letter carriers know that we are all in this together - that the health and vitality of the Postal Service is crucial to all of our families. And we are continuing to work cooperatively to ensure a successful future for the U.S. Postal Service that will last for many generations to come."
About The DMA
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned economic-impact study, direct and interactive marketing sales in the United States are projected to have surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.