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THE DMA/AIM WEBINARS TO PREPARE MARKETERS FOR E-MAIL SENDER AUTHENTICATION
NEW YORK, August 2, 2004 – The Direct Marketing Association (The DMA) and the Association for Interactive Marketing (AIM) today announced that it will present a web-based seminar on e-mail sender authentication. The seminar is designed to provide marketers with the information they need to prepare for sending legitimate commercial e-mail once Sender ID is launched by Internet Service Providers (ISPs) this fall, and will be held on two separate days and at different hours to allow for maximum participation. Experts from The DMA, America Online, and Bigfoot Interactive are featured speakers.
"Compliance with Sender ID could become important as a means of remaining a competitive e-mailer beginning as early as this October," said H. Robert Wientzen, president & CEO, The DMA. "For many organizations, conforming with this new standard will be a complicated task. One way or another, we think the time to make preparations for Sender ID is now."
"The DMA has long held that technology is a critical component of a multi-pronged attack on spam," said Wientzen. "Because of its belief that the marketplace is effectively responding to the challenge of spam, earlier this year the Federal Trade Commission recommended against a do-not-e-mail registry. In large part, this was because of the development of e-mail sender authentication protocols by the private-sector."
"It is important for marketers to support technological solutions to spam like Sender ID," said Wientzen. "When legitimate marketers comply with Sender ID it will present further evidence to Congress, regulators, and consumers that our industry emphasizes transparency in e-mail, and is committed to putting spammers out of business."
"The DMA/AIM E-mail Sender Authentication Webinar: How to Comply with Sender ID" will take place on Wednesday, August 18, from 10:00 – 11:00 AM, EDT (US) and again on Thursday, August 19, from 2:00 – 3:00 PM, EDT (US). For more information, including speakers and how to register for the seminar, go to: http://www.the-dma.org/councils/emailsender/.
About The DMA
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned economic-impact study, direct and interactive marketing sales in the United States are projected to have surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.
The Association for Interactive Marketing (AIM), a non-profit trade association and subsidiary of The Direct Marketing Association, is devoted to helping marketers use interactive opportunities to reach their respective marketplaces. Founded in 1993 and with an extensive history of serving the marketing and new media industries, AIM works closely with its members to promote and protect the future of interactive marketing. AIM serves diverse corporate interests such as e-mail marketing, multichannel marketing, search engine marketing, online and integrated promotions, e-commerce, market research, wireless, broadband access and development and rollout of interactive television. AIM's Councils include the Council for Responsible E-mail (CRE), the Search Engine Marketing Council (SEMC), the Online & Integrated Promotions Council (OIPC), the Performance Based Marketing Council (PBMC) and the Interactive Television Council (iTVC).