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THE DMA CONGRATULATES DOJ AND FBI FOR ANTI-SPAM ENFORCEMENT ACTIONS

NEW YORK, August 26, 2004 - The Direct Marketing Association (The DMA) today praised the Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI) for their substantial spam-related law-enforcement activities and actions. Several arrests and other legal actions against alleged spammers were announced today by U.S. Attorney General John Ashcroft at a press conference held at DOJ headquarters in Washington, DC.

"We congratulate the Department of Justice and the FBI for developing and bringing these cases against alleged criminal spammers," said John A. Greco, Jr., president & CEO, The DMA. "And we are pleased that The DMA was able to assist in some of these cases through its collaboration with the FBI on Operation SLAM Spam.

"We hope that our participation and support of Operation SLAM Spam further demonstrates that legitimate marketers are putting a stake in the ground, and are letting spammers know that we aren't going to give up on the promise of e-mail as a trusted and reliable vehicle for global commerce, communication, and education, without putting up a very hard fight," said Greco.

"Today marks a new milestone in the war on spam," said H. Robert Wientzen, president emeritus, The DMA. "Legal actions have been announced against several egregious alleged spammers that could land them behind bars. And we are confident that today's Department of Justice announcement is just the beginning - those who continue to send spam will be pursued, and we pledge our continued support of the Department of Justice's and FBI's anti-spam efforts."

"For too long, spammers have operated with impunity," said Greco. "For too long they have taken comfort in the shadows of cyberspace. Today's announcement fundamentally alters the playing field by telling spammers loud and clear that they can - and will - be found, and that there will be severe consequences when that happens.

"We also cannot forget the Senate and House Commerce and Judiciary Committees and their leaderships - without which the CAN SPAM Act could not have been passed," said Greco. "This is a powerful new law that is essential for combating spam."

About The DMA

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned economic-impact study, direct and interactive marketing sales in the United States are projected to have surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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