DMA STATEMENT: FCC WIRELESS SAFE HARBOR
NEW YORK, September 21, 2004 – The Direct Marketing Association (The DMA) said that it is pleased that the Federal Communications Commission (FCC) today issued an order establishing a 15-day safe harbor period for telephone marketers who might accidentally place calls to cellular phones that have recently been ported from landlines.
In its decision, the FCC referenced a DMA petition requesting a safe harbor and the collaborative effort of The DMA and the FCC's third-party vendor in establishing a regularly updated list of ported phone numbers.
A subsidiary of The DMA, Interactive Marketing Solutions (IMS) offers the Wireless-Ported Numbers File, which currently identifies approximately 700,000 ported numbers and the Wireless Block Identifier, which currently identifies more than 400 million phone numbers that are currently assigned or will be assigned to cellular phones. It is illegal and subject to stiff fines to call wireless numbers for solicitation purposes.
For information about the Wireless-Ported Numbers File, go to http://preference.the-dma.org/products/WirelessPortedNumbers.shtml.
For information about the Wireless Block Identifier, go to http://preference.the-dma.org/products/wireless.shtml.
About The DMA
The DMA is the leading trade association for businesses interested in interactive and database marketing, with more than 5,100 corporate, affiliate and chapter members from the United States and 44 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned economic-impact study, direct and interactive marketing sales in the United States are projected to have surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.
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