THE DMA TO PRESENT DIRECT MARKETING CONFERENCE FOR TRAVEL MARKETERS

NEW YORK, September 22, 2004 –The Direct Marketing Association (The DMA) and the Hospitality Sales and Marketing Association International (HSMAI) will present the Direct Marketing Conference for Travel Marketers, October 16 - 17 at the Ernest N. Morial Convention Center in New Orleans, LA, during the DMA 87^th Annual Conference.

"The travel industry is rapidly turning to direct marketing to attract new customers," said John A. Greco, Jr., president & CEO, The DMA. "More than half of all travel marketers use direct and interactive marketing to solicit direct orders. This conference will be an invaluable tool for travel marketers who want to explore methods for improving their bottom lines."

The conference, a premier event for The DMA, will feature a keynote address by Jim Compton, senior vice president of marketing for Continental Airlines. Compton will discuss how carefully designed and implemented multichannel integration, superior database marketing, and customer service methods can result in loyalty, market share, and long-term profitability.

Compton has been a Continental senior VP since March 2003. In this role, he is responsible for the company’s domestic and international sales, corporate development and alliances, marketing, reservations, network pricing and revenue management, scheduling, and distribution. Prior to joining Continental, Compton was with United Parcel Service of America, where he was responsible for system development and business planning, as well as setting rates for the company’s $15 billion domestic and air package delivery business. Before his post at UPS, he was the manager of forecasting and revenue analysis for United Airlines. Compton holds bachelors and master’s degrees from the University of Illinois.

Attendees will gain an in-depth understanding of the importance of a completely integrated communications strategy and hear senior executives from today's travel and hospitality leaders including Travelocity, Harrahs, Hilton Grand Vacations and Expedia, who use direct and interactive marketing to reach millions of customers a year.

For more information and to register for the Direct Marketing Conference for Travel Marketers visit our Web site at www.dmatravel.org or call 212.790.1500.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with more than 5,100 corporate, affiliate and chapter members from the United States and 44 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned economic-impact study, direct and interactive marketing sales in the United States are projected to have surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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