DMA STATEMENT: Regarding Spyware and Direct Marketing

NEW YORK, October 13, 2004 - The Direct Marketing Association (The DMA) today praised the Federal Trade Commission (FTC) for the legal actions it took yesterday against two companies and their owner in connection with the alleged surreptitious installation of spyware on consumers' computers.

The practices reportedly used by the two companies are NOT direct marketing, as has been asserted by their owner.

The practices reportedly used by the two companies are a blight on the legitimate direct marketing industry and reduce consumer trust in remote sales. The DMA, the Association of Interactive Marketing (AIM), the Internet Alliance (IA) and the DMA Nonprofit Federation (DMANF) urge the FTC to further step up its campaign against unethical businesses.

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