THE DMA/AIM WEBINAR TO UPDATE AND EDUCATE MARKETERS ABOUT E-MAIL SENDER AUTHENTICATION AND LATEST DEVELOPMENTS IN THE BATTLE AGAINST SPAM

NEW YORK, November 3, 2004 – The Direct Marketing Association (The DMA) and the Association for Interactive Marketing (AIM), a DMA subsidiary, today announced that they will present a Web-based seminar (Webinar) about e-mail sender authentication and other anti-spam initiatives on Monday, November 22, 2004.

Less than two weeks after the Federal Trade Commission’s (FTC) e-mail authentication summit, The DMA/AIM Webinar will update legitimate marketers on the latest developments in the fight against spam, and educate them about compliance with Sender ID, SPF, and other anti-spam technologies on the horizon such as signature-based (cryptographic) solutions.

Experts from The DMA, Microsoft Corporation, and CheetahMail, an Experian Company, will be featured speakers. Executives from all three organizations will be panelists at the FTC’s summit on November 9 and 10.

"Our members have long held that technology is a critical component of a multi-pronged anti-spam strategy," said John A. Greco, Jr., president & CEO, The DMA. "We continue to emphasize the importance of compliance with – and support for – authentication as a means of reducing spam and addressing the delivery challenges that currently plague legitimate e-mail senders. We encourage businesses that employ e-mail – whether business-to-consumer, business-to-business, or nonprofit organizations – to participate in this informative Webinar on November 22."

"We thank our friends at Microsoft and CheetahMail for lending their expertise on this subject to educate and inform our vast memberships about what role they can play in the development of a spam-free Internet infrastructure," added Michael Aronowitz, executive director, AIM. "The Webinars will also get our members up to speed about the latest developments both on and off Capitol Hill, including an update on the FTC’s authentication summit. In addition, our Webinar will prepare them for anti-spam technologies that will be rolled out after ‘phase-one’ IP-based solutions like Sender ID and SPF."

"Compliance with e-mail sender authentication is of critical importance for all legitimate e-mail senders, and will help us in our mission to keep spam and phishing scams out of our customers’ inboxes," said George Webb, business manager, Microsoft Safety Technology and Strategy Group. "With the goal that this will be widely adopted across the Internet community, the Sender ID Framework and other authentication technologies will help to reduce spam by providing the necessary identity verification tools to help filters better distinguish e-mail that is sent by legitimate sources from spammers. By participating in this Webinar, a large and important audience of legitimate marketers will be provided with the information they need to play their part in this effort."

"Authentication compliance will also have many benefits for legitimate e-mail senders in addition to reducing spam," added Ben Isaacson, privacy and compliance leader for CheetahMail, an Experian Company. "Companies that authenticate their e-mail are better protected from hazards like spoofing and phishing, and enjoy a reduced likelihood that their e-mail will be erroneously blocked or blacklisted. Our clients are already reaping the benefits of authentication compliance, and we are delighted to share what we’ve learned with the broader legitimate e-mail marketing community at The DMA and AIM."

"The DMA/AIM E-Mail Authentication Webinar: The Latest Developments in the Battle Against Spam" will take place on Monday, November 22, from 1:00 – 2:30 PM, ET (US). For more information, including speakers and how to register for the Webinar, visit http://www.the-dma.org/councils/emailsender/.

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2003 generated more than $1.7 trillion in US sales, including $134 billion in catalog sales and $41 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations. Reflecting the significant and growing role that direct and interactive marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.

Founded in 1993, the Association for Interactive Marketing (AIM) (www.interactivemarketing.org), a subsidiary of the Direct Marketing Association, serves diverse corporate interests from e-mail marketing, e-tailing, online marketing, content provision, e-commerce, customer relationship management, market research, broadband access and the rollout of interactive television. Among others, the membership consists of companies who have a vested interest in the utilization of interactive technologies for marketing across multiple channels.

RSS Subscription

© Direct Marketing Association | Privacy Statement | Share