DMA CIRCULATION COUNCIL TO INDUCT ROB GURSHA, TIME, INC., INTO CIRCULATION HALL OF FAME

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DMA CIRCULATION COUNCIL TO INDUCT ROB GURSHA, TIME, INC., INTO CIRCULATION HALL OF FAME

NEW YORK, January 24, 2005—The Direct Marketing Association (The DMA) Circulation Council today announced that Rob Gursha, president, Time Inc. Home Enterainment, is the recipient of the 2005 Circulation Hall of Fame Award. The award, which recognizes an individual who has made significant contributions to the circulation industry, will be presented at the 19^th annual Circulation Day on February 1 at the New York Marriot Marquis Hotel.

Rob Gursha is president of Time Inc. Home Entertainment, a division of Time Inc., which publishes books, calendars, and videos for the Time Inc. family of magazines including Time, People, Sports Illustrated, Life, InStyle, Money, and This Old House, as well as outside entities such as Atkins, Guinness World Records, and Essence Magazine. Gursha is the immediate past Chairperson of the DMA Circulation Council and a faculty member of the Stanford Publishing Course in California. Before joining Time Inc. Home Entertainment, Gursha was vice president, general manager, and consumer marketing director for Sunset Publishing, a West Coast subsidiary of Time Inc. that publishes Sunset magazine and Sunset Books.

Gursha began his publishing career in 1980 at Newsweek Inc., where he held several management positions including director of circulation marketing for Newsweek magazine. He was also vice president of circulation at Capital Cities/ABC for its consumer magazine division.

Hall of Fame honorees are chosen based upon the following criteria:

Minimum 15 years of circulation experience;

Active in the U.S. or Canadian circulation industry;

Have made "significant contributions" to the industry through breakthrough creativity and/or professional achievement;

Have contributed toward training and educating others in the field and/or community involvement.

The 2004 DMA Circulation Hall of Fame award recipient was Peter Armour, Advance Magazine Group. For a complete list of past recipients please visit http://www.the-dma.org/councils/circulationcouncil/halloffameaward.shtml.

About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2003 generated more than $2.2 trillion in US sales, including $134 billion in catalog sales and $41 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations. Reflecting the significant and growing role that direct and interactive marketing plays in today’s advertising mix, The DMA’s membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.