NCOF PRE-CONFERENCE WORKSHOPS TO PROVIDE INTENSIVE EDUCATION

York, NY, Feb. 8, 2005 – NCOF, the conference designed exclusively for direct-to-customer operations & fulfillment management, will take place April 3 – 6, 2005, at the

Gaylord Texan Resort in Grapevine, TX. The conference will provide intensive education in key areas of operations and fulfillment during a pre-conference workshop program from 9:00 a.m. – 4:30 p.m. on April 3, providing the opportunity for attendees to master new skills before the conference begins.

Bill Spaide and Bill Kuipers, principals of Spaide, Kuipers & Company will lead this workshop designed to provide an intensive learning experience. Spaide and Kuipers will review the latest strategies and tactics on each aspect of the fulfillment process. Focus areas being reviewed include the role of fulfillment, world-class customer service, distribution management, returns, information technology, performance management, vital signs and best practices.

Led by Connie Smith of Envision, this interactive workshop will feature opportunities to network with peers and share information on best practices. Focus areas include high performance culture, the fundamentals of workforce management, quality programs, and key performance indicators.

Solutions for improving distribution center operations will be featured in this workshop. Catherine Cooper of Q4 Logistics and Steve Mulaik of the Progress Group will explain how to evaluate an operation, set and meet goals, and communicate with members of the supply chain. Cooper and Mulaik will also discuss how to choose the best tools to ensure a project is successful.

Workshop leaders Mark A. Taylor of Taylor Systems Engineering and Mike Erickson of AFMS Transportation Management Group will provide a comprehensive learning experience on best practices for all shipping, traffic, logistics and supply chain executives. Interactive exercises will be featured, and attendees will receive objective feedback on virtually every shipping issue.

This workshop will feature an exploration of various conflicts and dilemmas relating to time management. Techniques for shedding ineffective habits will be shared by Liz Kislik, of Liz Kislik Associates, LLC. Kislik will address ways to successfully manage a heavy workload, direct efficient meetings and create a workspace that works. Keys to effectively pacing yourself, setting realistic goals, using the proper tools, and recovering from burnout will also be featured.

Presented by PRIMEDIA’s Operations & Fulfillment and the Direct Marketing Association, the NCOF conference program will feature 87 educational sessions and 27 peer-to-peer roundtables, which will provide a forum for the exchange of ideas on best practices, experiences, and challenges.

An integral component of NCOF is the one-of-a-kind exhibit hall, where suppliers will be on hand to demonstrate their latest products, services, and technology. Attendees will have a unique opportunity to explore ways to operate more efficiently and profitably.

NCOF REGISTRATION

PO Box 27152

New York, NY 10087-7152

Phone: 330.425.9330

Fax: 330.963.0319

www.ncof.com

ncof@conferon.com

To register for a limited number of press passes, or for other media inquiries, please contact Laura Colona at 212.790.1532, or lcolona@the-dma.org.

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PRIMEDIA Business Magazines & Media is a leading producer of targeted publications, Web sites, and exhibitions that bring sellers together with qualified buyers. It consists of more than 70 publications, 140 Web sites, more than 150 e-mail newsletters, more than 20 trade shows and more than 450 directories and books that serve professionals in 20 market sectors including: Agribusiness, Communications, Electrical & Public Services, Entertainment, Marketing and Transportation. More information about the company can be found at: www.primediabusiness.com

About The DMA he Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated an estimated $2.2 trillion in US sales, including $134 billion in catalog sales and $41 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.

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