THE DMA TO CREATE NEW COMMITTEE ON SOCIAL RESPONSIBILITY

FOR IMMEDIATE RELEASE

Media Contacts:

Louis Mastria 212 790 1529 Lmastria@the-dma.org

Laura Colona 212 790 1532 Lcolona@the-dma.org

THE DMA TO CREATE NEW COMMITTEE ON SOCIAL RESPONSIBILITY

Initial focus on Environment and Human Rights

Committee Will Help Educate, Advocate for Socially Responsible Practices

New York, March 22, 2005 - The Direct Marketing Association (The DMA) today announced that it has approved the formation of a new Board-level committee to focus on corporate social responsibility issues. The Committee on Social Responsibility will report directly to The DMA Board of Directors.

“Although The DMA has long had a focus on continuously improving all marketing practices, instituting a standing Board-level committee elevates the importance of this work with all of our members,” said John A. Greco, Jr., president & CEO, The DMA. “The formation of the Committee helps ensure that The DMA and its members understand and address key issues that are of concern to our industry in the workplace and marketplace.”

Initially, The DMA’s Committee on Social Responsibility will be focused on the following set of activities:

Continuing to encourage the establishment of environmentally-responsible marketing and procurement policies.
Developing environmentally-responsible best practices.
Educating and training on a wide range of environmental topics through conferences, seminars, publications and The DMA’s Web site.
Increasing the awareness among DMA members of developments likely to affect their organizations and the industry relative to environmental issues

The DMA currently is recruiting members to sit on this committee.

About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 53 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today’s advertising mix, The DMA’s membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.

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