DMA COMMENDS FTC FOR MOVING FORWARD TO DEFINE SUBSTANTIVE PROVISIONS OF CAN-SPAM ACT

Related Content:

Suggested Events:

From Big Data To Big Marketing: Seven Essentials

Direct Marketing Institute

2013 Washington Nonprofit Conference

CRM & Database Marketing

Email in the Marketing Mix

full DMA event calendar

DMA COMMENDS FTC FOR MOVING FORWARD TO DEFINE SUBSTANTIVE PROVISIONS OF CAN-SPAM ACT

New York, NY, May 12, 2005 - The Direct Marketing Association (The DMA) commends the Federal Trade Commission (FTC) on its Federal Register notice pubished today which that seeks public comment on certain definitions and substantive provisions under the CAN-SPAM Act of 2003, which was effected on January 1, 2004.

This Notice of Proposed Rulemaking (NPRM) comes on the heels of clarification that the FTC made earlier this year in response to a letter from The DMA that requested clarification of one of the key elements under CAN-SPAM and will help increase industry compliance with CAN-SPAM.

"The DMA is pleased with the FTC's commitment to clarification of an area that has such a tremendous impact on a great number of businesses," said Jerry Cerasale, senior vice president, government affairs, The DMA.

Comments responding to the NPRM must be received by June 27, 2005. For information on submitting comments visit

http://ftc.gov/opa/2005/05/canspamfrn.htm

###

About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.