DMA Member Principles

The following Principles apply to DMA members’ relationships with current and prospective customers, donors and members – whether consumers or businesses. The Principles are the underlying framework for the Guidelines for Ethical Business Practice.

A DMA Member:

1. Is committed to its customers' satisfaction.

2. Clearly, honestly and accurately represents its products, services, terms and conditions.

3. Delivers its products and services as represented.

4. Communicates in a respectful and courteous manner.

5. Responds to inquiries and complaints in a constructive, timely way.

6. Maintains appropriate security policies and practices to safeguard information.

7. Provides information on its policies about the transfer of personally identifiable information for marketing purposes.

8. Honors requests not to have personally identifiable information transferred for marketing purposes.

9. Honors requests not to receive future solicitations from its organization.

10. Follows the spirit and letter of the law as well as DMA's Guidelines for Ethical Business Practice.

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