NCDM SUMMER 2005 TO FEATURE DYNAMIC LINEUP OF KEYNOTE SPEAKERS

NCDM SUMMER 2005 TO FEATURE DYNAMIC LINEUP OF KEYNOTE SPEAKERS

New York, June 20, 2005 - The National Center for Database Marketing (NCDM) Summer 2005 Conference taking place July 11 - 13 at the Hyatt Regency McCormick Hotel in Chicago, IL, will feature a preeminent lineup of keynote addresses by some of today's leading marketing experts.

The NCDM conference, co-owned by The Direct Marketing Association (The DMA) and DIRECT magazine, will feature a collection of dynamic keynote presentations focused on expanding knowledge of profit-driven marketing where integrating customer intelligence into an overall business strategy is the key to success.

· Ann A. Fishman, president, Generational Targeted Marketing Corporation, will discuss how generational mindsets and feelings determine what and how consumers buy products. In her presentation, "Generational Marketing: Reaching the Hearts and Minds of the Consumers," Fishman will offer insight into the fundamental needs, values, icons, and historical experiences of various generational groups to help database marketers develop more effective marketing strategies. Fishman is a nationally renowned generational expert and member of New York University's (NYU) adjunct faculty.

· Dr. Usama Fayyad, chief data officer and senior vice president, Yahoo! Inc., will explain how smart marketing leverages the unique capabilities of the Internet, rather than treating it like a mass medium. Fayyad will advocate using the combined power of reach, relevancy, and creativity online to drive consumers further and faster through the sales funnel in "Forget the Jargon, What Can the Internet Really Do for the Future of Marketing?" Fayyad is responsible for Yahoo!'s overall data strategy, architecting Yahoo!'s data policies and systems, and managing the company's data processing infrastructure and analysis.

· Joseph Pine II, author, speaker, and management advisor, will illustrate the importance of "Marketing Directly Through Marketing Experiences." By concentrating on creating lasting customer memories through meaningful "marketing experiences," companies can target their marketing dollars more effectively, while generating demand for core products and services. Pine is a management advisor to Fortune 500 companies and entrepreneurial startups, and is the co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses find new ways of adding value to their economic offerings.

For detailed information on NCDM Summer 2005, and to register, please visit

www.ncdmsummer.com.

For other media inquiries, please contact Laura Colona at Lcolona@the-dma.org or 212.790.1532.

About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.

About DIRECT

DIRECT is the authoritative resource for direct marketing professionals. DIRECT delivers detailed coverage of every aspect of successful direct marketing, including: direct mail; customer relationship management; telemarketing; online marketing; and emerging technology. DIRECT puts breaking developments into meaningful, actionable terms marketers can use to build successful campaigns. DIRECT's franchise of products includes: DIRECT magazine; the e-newsletters DIRECT Newsline, DIRECT Listline, and Chief Marketer; the NCDM conferences (co-owned with the DMA); www.directmag.com; and much more. DIRECT is a Primedia Business Magazines & Media product.

About NCDM

Co-sponsored by The DMA and DIRECT magazine, the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry. Held twice a year, NCDM brings database marketing suppliers and decision makers together to find practical approaches to today's direct marketing challenges using customer data and technology.

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