The DMA Applauds Senate Committee for Movement on Postal Reform

WASHINGTON, June 22, 2005 – The Direct Marketing Association (The DMA) today voiced its appreciation to members of the U.S. Senate Committee on Homeland Security and Government Affairs who have moved forward in approving postal reform legislation, especially Committee Chairman Sen. Susan Collins (R-ME), Sen. Thomas Carper (D-DE), and the other cosponsors of the postal reform bill (S.662).

The DMA, the DMA Nonprofit Federation, and other stakeholders have long held that the viability of the world’s largest postal network, and the more than nine million Americans whose livelihoods depend on it, are in jeopardy unless comprehensive postal reform legislation is passed through Congress and enacted into law.

"We genuinely appreciate the leadership of the legislators who have been diligently working to enact postal reform legislation this year," said Louis Mastria, vice president, communications, The DMA. "Their efforts ensure that this issue will continue to build momentum in the 109th Congress."

"The Postal Service’s outdated business model significantly limits its ability to operate competitively in the 21st century," added Mastria. "Today’s vote represents a positive step in ensuring the viability of the U.S. Postal Service into the 21st century, and is of vital importance to the members of The DMA, The DMA Nonprofit Federation, and indeed, all corporate and nonprofit mailers."

The DMA looks forward to continuing to work closely with supporters of postal reform in both the House and Senate as they work toward enactment of this important legislation.

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About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.

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