DMA STATEMENT: Pat Donahoe Becomes Deputy Postmaster General

WASHINGTON, June 23, 2005 – The Direct Marketing Association’s (The DMA) vice president, government relations, Jerry Cerasale, today issued the following statement regarding the announcement that Pat Donahoe has been sworn in as the new Deputy Postmaster general for the U.S. Postal Service:

"We have worked closely with Pat Donohoe in his role as Chief Operating Officer at the Postal Service and congratulate him as he takes on this new leadership role.

While serving as the Service's Chief Operating Officer, Pat's responsiveness to and resolution of service problems brought to his attention by The DMA and its members companies is the type of personal commitment we've come to expect from him and other members of PMG Potter's management team. This customer orientation to postal operations is, we believe, a key factor in the recent rebound of and growth in standard mail volume.

We wish Pat well and look forward to continuing to work cooperatively with him and the rest of the USPS management team as they work to build a vibrant, high-tech and customer-focused Postal Service for the 21st century."

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About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.

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