The DMA Announces New Marketing Organization and Appoints Alan Kuritsky, VP

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The DMA Announces New Marketing Organization and Appoints Alan Kuritsky, VP

New York, June 23, 2005 - The Direct Marketing Association (The DMA) today announced the creation of a new core Marketing organization as part of its Membership and Market Development area, and named Alan Kuritsky to be the Association's new Vice President of Marketing, reporting to The DMA's Senior Vice President of Membership & Market Development, Dr. Ramesh Lakshmi-Ratan.

Mr. Kuritsky will begin in his new role on Monday, June 27 - immediately in advance of DM Days NY 2005.

A seasoned professional with exceptional experience in direct marketing, Mr. Kuritsky will lead The DMA's new Marketing organization that will provide marketing support for all the DMA's functional areas, including Membership, Events, Education, Research, Government Affairs, Ethics and Consumer Affairs and The DMA's Nonprofit Federation and International affairs. The Marketing organization will add to existing capabilities to develop a comprehensive direct marketing center of excellence, including Member Communications and marketing services.

"The DMA was extremely fortunate to be able to identify Alan for this important role," said John A. Greco, Jr., president & CEO, The DMA. "The new Marketing capability is critical as we continue to implement our new Strategic Plan. Alan brings to the Association a wealth of industry knowledge and experience, especially in the areas of B-to-B marketing, which has a vital role in attracting and retaining members."

"Alan has the kind of high-level professional marketing experience necessary to leverage all of the positive elements of The DMA for the benefit of the membership," said Dr. Ratan. "His industry knowledge and expertise in state-of-the-art direct marketing are additional pluses that made him the ideal candidate to help us develop and deliver The DMA's own marketing capabilities as a direct marketing center of excellence."

Mr. Kuritsky brings more than 25 years of experience marketing B-to-B and B-to-C products and services. He has experience leading the marketing, sales, and operational divisions in Fortune 100 corporations as well as mid-size public and private start-up companies. He brings comprehensive perspectives on the direct marketing issues that companies of various types and sizes face, in addition to the ways in which the DMA can effectively tackle them.

"I am delighted about the opportunities that lay before me as I tackle my new role at The DMA," said Kuritsky. "This position is extremely challenging because it involves marketing to some of the best marketers in the world - DMA members. I am both confident and excited about engaging with my peers at this level."

Prior to joining The DMA, Mr. Kuritsky served as president of Donnelley Marketing, a leading provider of business and consumer database sales and marketing solutions and DMA member. Previously he served in a variety of senior management positions at Aether Systems, France Telecom, AT&T, and IDC in the areas of sales, marketing, and market research.

Mr. Kuritsky holds an MBA from the New York University Stern School of Business, an MS in Communications Research, and a BA from Boston University.

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About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.