DMA INTERNATIONAL COUNCIL HONORS AL GOODLOE WITH AWARD FOR EXTRAORDINARY ACHIEVEMENT

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DMA INTERNATIONAL COUNCIL HONORS AL GOODLOE WITH AWARD FOR EXTRAORDINARY ACHIEVEMENT

New York, June 27, 2005 — The Direct Marketing Association (DMA) International Council today announced that Al Goodloe, president, Direct International, Inc., is the recipient of a special award for extraordinary achievement. The award was presented at The DMA International Day luncheon held today at the Harvard Club in New York City.

Goodloe, former president of Alexander Hamilton Institute, a leading publisher of newsletters, books, and educational programs designed for overseas markets, is an authority on international direct marketing.

For 25 years, Goodloe has managed international campaigns running into millions of pieces per year and is the author of “Publishers Guide to Successful Multinational Mailings” and “Collection of Tests Conducted by Leading Multinational Publishers.”

A long-time member of The DMA’s International Council, the Direct Marketing Club of New York, and a founding member of Newsletter & Electronic Publishers Association (NEPA), Goodloe is known for excellence in the direct-marketing community of New York and, in 2004, was inducted into the NEPA Hall of Fame.

Goodloe has also received a Silver Award for copywriting from The Newsletter on Newsletters and is the recipient of the Direct Marketing Club of New York’s Silver Apple Award for 25 years of outstanding contribution to New York’s direct marketing community.

About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.

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